by Karl Sakas | Mar 27, 2019 | Attract Great Clients, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
Content marketing can be great for agency SEO, AIO/GEO, and sales support for every business—but many agencies struggle to keep up. I see ‘unloved’ agency blogs, derivative content, and stale social media accounts that make me wonder if they’re still...
by Karl Sakas | Mar 21, 2019 | Benchmarking & Optimization, Build a Stronger Team
Keep having problems with an employee? If your verbal warnings aren’t fixing the problems, it’s probably time to put them on a Performance Improvement Plan (PIP). The PIP gives them an opportunity to fix things… instead of your firing them first....
by Karl Sakas | Mar 20, 2019 | Benchmarking & Optimization, Optimize Your Sales Process
Need to hire an outside agency? Some of my clients choose to hire another agency for specialized expertise… or to solve the ‘shoemaker’s kids’ problem. Be careful—hiring the wrong agency will cost you time, money, and lost opportunities....
by Karl Sakas | Mar 13, 2019 | Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
What if one of your clients wants you to work faster than usual? They should pay a 20-100% “rush fee” or other convenience surcharge—but what are the steps to implement this? Let’s take a closer look at my rush workflow framework. Your agency can use...
by Karl Sakas | Mar 6, 2019 | Benchmarking & Optimization, Build a Stronger Team
Wondering if you should show every employee on your agency’s website? An agency owner asked: “Do you think it’s beneficial for us to have everyone’s bios on our website, or just the leadership team?” With dozens rather than hundreds or...
