A friend was a copywriter on Madison Ave in the 1970s, in the late Mad Men days. He said if an agency employee’s door was closed, they were usually doing their freelance work. I asked, “Wasn’t your boss concerned that people were moonlighting?”...
Seeking to build client trust, an agency leader asked: “I manage a young but talented team. We’ve struggled to establish authority & credibility in front of clients. I have no doubt that my junior team is capable of doing amazing things and I stand by...
Want to get free publicity for your agency and your clients? Subscribe to the HARO list… and use the following tips to help you get more publicity! It’s part of how I’ve gotten covered in 130+ articles, podcast episodes, and other earned media over...
Are you a Maximizer or an Optimizer? Your preferred Growth Personality Type impacts your agency’s growth, recruiting, profits, and quality of life. Maximize is about raw return, about getting maximum revenues and profits. Optimize is about ROI—seeking results...
Want to quickly upgrade your client expectations management? Start saying “Clients typically…” For example: “Our clients typically invest between $X and $Y to solve a problem like this” or “Clients typically share feedback within 2...
