by Karl Sakas | May 1, 2019 | Attract Great Clients, Work Less Earn More
Want to get free publicity for your agency and your clients? Subscribe to the HARO list… and use the following tips to help you get more publicity! It’s part of how I’ve gotten covered in 130+ articles, podcast episodes, and other earned media over...
by Karl Sakas | Apr 24, 2019 | Benchmarking & Optimization, Build a Stronger Team, Optimize Your Sales Process, Personal Growth & Development, Scale Your Agency, Strengthen Client Relationships, Work Less Earn More
Are you a Maximizer or an Optimizer? Your preferred Growth Personality Type impacts your agency’s growth, recruiting, profits, and quality of life. Maximize is about raw return, about getting maximum revenues and profits. Optimize is about ROI—seeking results...
by Karl Sakas | Apr 17, 2019 | Attract Great Clients, Optimize Your Sales Process, Strengthen Client Relationships
Want to quickly upgrade your client expectations management? Start saying “Clients typically…” For example: “Our clients typically invest between $X and $Y to solve a problem like this” or “Clients typically share feedback within 2...
by Karl Sakas | Apr 10, 2019 | Work Less Earn More, Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
If your net profit margins are below 20%, your agency is “leaking” profits. Use my Agency Value Chain framework to find those profit leaks so you can fix them. As you can see in the diagram, the value chain has 12 steps: 1. Positioning –> 2. Lead...
by Karl Sakas | Apr 3, 2019 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More
Frustrated that an employee isn’t completing their important assignments? Or maybe you’re the one struggling as the overloaded agency leader? Perhaps you’ve told someone—or yourself—”Just do it!” That’s a good slogan for Nike, but...
