by Karl Sakas | Jul 10, 2019 | Benchmarking & Optimization, Strengthen Client Relationships
How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be as frequent as necessary… but not...
by Karl Sakas | Jul 3, 2019 | Build a Stronger Team, Personal Growth & Development
Don’t like employee drama at work? You’re not the only one! In a survey of agency owners, I asked what they liked least about running an agency. The top two answers: “admin work” and “drama.” Drama can seem exciting at...
by Karl Sakas | Jun 26, 2019 | Optimize Your Sales Process, Benchmarking & Optimization
An agency owner recently asked: “Should we respond to RFPs?” My advice? No, don’t respond to RFPs… especially without a true “unfair advantage.” Still tempted by that RFP, or enjoy repeatedly smashing your thumb with a hammer? Keep...
by Karl Sakas | Jun 19, 2019 | Strengthen Client Relationships
Every agency makes client-facing mistakes. What counts is what you do next. When a client’s unhappy, you often need to offer a “makegood”—something to make up for your mistake. But what to offer… and how much? The right choice fixes the...
by Karl Sakas | Jun 12, 2019 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
Time tracking—even temporarily—can help you plug Client Delivery “profit leaks” at your agency. But good troubleshooting requires good data. Solution? Use my four baseline time-tracking categories—Billable, Business-Building, Professional Development, and...
