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Ultimate list of PM software tools for digital marketing agencies

Ultimate list of PM software tools for digital marketing agencies

by Karl Sakas | May 31, 2019 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships, Work Less Earn More

People often ask me to recommend the best project management (PM) software for their agency, typically because they aren’t happy with their current PM tools. [Latest updated: February 2026] Be careful—there’s no single “software savior” for...
Strategic cost-cutting: How to be proactive, not reactive

Strategic cost-cutting: How to be proactive, not reactive

by Karl Sakas | May 29, 2019 | Benchmarking & Optimization, Personal Growth & Development, Scale Your Agency

Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you need to cut expenses later. But it’s...
Is your agency prepared for the next recession?

Is your agency prepared for the next recession?

by Karl Sakas | May 22, 2019 | Benchmarking & Optimization, Personal Growth & Development

In the next recession, some agencies will survive, while others will fail. Are you prepared? ​​The clock’s ticking. The 12 U.S. recessions since 1945 have happened about every five years. The latest was from COVID but geopolitical uncertainty suggests the next...
Moonlighting policy: Should you ban freelancing by employees?

Moonlighting policy: Should you ban freelancing by employees?

by Karl Sakas | May 15, 2019 | Benchmarking & Optimization, Build a Stronger Team

A friend was a copywriter on Madison Ave in the 1970s, in the late Mad Men days. He said if an agency employee’s door was closed, they were usually doing their freelance work. I asked, “Wasn’t your boss concerned that people were moonlighting?”...
Why clients don’t trust your junior team… and what to do next

Why clients don’t trust your junior team… and what to do next

by Karl Sakas | May 8, 2019 | Build a Stronger Team, Strengthen Client Relationships

Seeking to build client trust, an agency leader asked: “I manage a young but talented team. We’ve struggled to establish authority & credibility in front of clients. I have no doubt that my junior team is capable of doing amazing things and I stand by...
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