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How to fix employee drama at your agency

How to fix employee drama at your agency

by Karl Sakas | Jul 3, 2019 | Build a Stronger Team, Personal Growth & Development

Don’t like employee drama at work? You’re not the only one! In a survey of agency owners, I asked what they liked least about running an agency. The top two answers: “admin work” and “drama.” Drama can seem exciting at...
The ONE time your agency might do an RFP

The ONE time your agency might do an RFP

by Karl Sakas | Jun 26, 2019 | Optimize Your Sales Process, Benchmarking & Optimization

An agency owner recently asked: “Should we respond to RFPs?” My advice? No, don’t respond to RFPs… especially without a true “unfair advantage.” Still tempted by that RFP, or enjoy repeatedly smashing your thumb with a hammer? Keep...
Made a client-facing mistake? Time for a makegood!

Made a client-facing mistake? Time for a makegood!

by Karl Sakas | Jun 19, 2019 | Strengthen Client Relationships

Every agency makes client-facing mistakes. What counts is what you do next. When a client’s unhappy, you often need to offer a “makegood”—something to make up for your mistake. But what to offer… and how much? The right choice fixes the...
Increase your client profitability: Why good decisions require the right time-tracking categories

Increase your client profitability: Why good decisions require the right time-tracking categories

by Karl Sakas | Jun 12, 2019 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More

Time tracking—even temporarily—can help you plug Client Delivery “profit leaks” at your agency. But good troubleshooting requires good data. Solution? Use my four baseline time-tracking categories—Billable, Business-Building, Professional Development, and...
Lead-gen from content marketing: Reboot your agency’s content program in 10 steps

Lead-gen from content marketing: Reboot your agency’s content program in 10 steps

by Karl Sakas | Jun 5, 2019 | Attract Great Clients, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More

Frustrated that content marketing isn’t generating leads for your agency? You’re not alone—a lot of agency leaders report their content program doesn’t work. However, when I dig deeper in our consulting, the lead-gen problems are often obvious. Where...
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