by Karl Sakas | Aug 15, 2018 | Attract Great Clients, Optimize Your Sales Process
TL;DR — If BANT isn’t helping you fully-screen your sales prospects, upgrade to CRUX: Compatible, Realistic, Urgent, and X-Factor. CRUX considers whether an agency prospect feels right, too—saving you from prospects who were only perfect on paper. CRUX: Find...
by Karl Sakas | Aug 1, 2018 | Strengthen Client Relationships, Optimize Your Sales Process
Agency owners sometimes ask me: “Should my agency accept credit cards?” Then they grumble about 3–4% merchant fees. My answer: Yes, offer the option—selectively. But make ACH (bank transfer) your default for services, and only allow card payments when there’s a clear...
by Karl Sakas | Jul 25, 2018 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More
Tired of employees who don’t take ownership of their work at your agency? This three-part article series is for you! First, I introduced the Owner vs. Employee mindset gap—and why employees’ instant-gratification decisions can hurt you as the owner. Then,...
by Karl Sakas | Jul 18, 2018 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More
Wondering if your agency’s employees are making choices that hurt you and the business? This article series is for you! In Part 1, I introduced the Owner vs. Employee mindset gap—and why it can lead to employees making short-term decisions that hurt you as the...
by Karl Sakas | Jul 11, 2018 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More
Frustrated—or dumbfounded—by some of your employees’ choices? Assuming they’re competent at their jobs, the problem might stem from a fundamental mismatch—what I call the Owner vs. Employee mindset gap. What do I mean? You and they approach things...