by Karl Sakas | May 30, 2017 | Attract Great Clients, Optimize Your Sales Process, Strengthen Client Relationships
The owner of an agency asked me, “Why do marketing clients choose one agency over another?” Creative, high-quality work? Sorry, clients expect that as a minimum. If a prospective client has worked with agencies before (which is preferable for you, so you...
by Karl Sakas | May 15, 2017 | Build a Stronger Team, Personal Growth & Development
I recently got rear-ended at a stoplight. After I reported the claim, my insurance company referred me to a body shop for an estimate on the bumper damage. While I waited in the lobby for the estimate, the receptionist was chatting with other customers. A customer...
by Karl Sakas | May 8, 2017 | Optimize Your Sales Process
Have you heard the classic guerrilla marketing story about fashion designer Kenneth Cole? It bears repeating, as you think of ways for your agency stand out against the competition. When Kenneth Cole launched his company in 1982, he couldn’t afford to rent a...
by Karl Sakas | May 4, 2017 | Personal Growth & Development, Strengthen Client Relationships
An agency owner reached out for help. She had struggled to deliver results for one of her clients, and the client was now talking to another agency. Worse, her client wanted to get her work audited by the competitor—they asked the other agency to review what my...
by Karl Sakas | Apr 28, 2017 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process
During my coaching program, an agency owner asked me: “I get requests from people I do not know, pretty regularly on LinkedIn. I typically do not accept requests when I don’t know the person—what’s your protocol on this sort of thing? Should I be more...
