by Karl Sakas | Nov 14, 2016 | Benchmarking & Optimization, Personal Growth & Development, Work Less Earn More
Want to stop wasting time and get more done at your agency? You should know two time management concepts—yak shaving and bike shedding. I bet you can start using these today. Yak Shaving: slowly nibbling your way from A to B Yak shaving is doing a series of small...
by Karl Sakas | Nov 7, 2016 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
The Iron Triangle of project management (also known as the “PM triangle” or “triple constraint”) is comprised of three “sides”: budget, timeline, and scope. The Iron Triangle is the basis of the classic “good, fast, or cheap;...
by Karl Sakas | Oct 28, 2016 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process
It can be frustrating when prospective clients demand case studies of your agency doing exact certain work for an exact type of client. You should certainly specialize by client-vertical, but prospects’ insistence on precise experience is annoying. This is...
by Karl Sakas | Oct 25, 2016 | Attract Great Clients, Optimize Your Sales Process, Work Less Earn More
If you or your sales team are tired of wasting time on unqualified “tire-kickers,” it’s time to overhaul your sales qualifying process. Adding a pre-sales intake form that prospects must fill out before you’ll do a phone call with them could...
by Karl Sakas | Oct 21, 2016 | Strengthen Client Relationships
At this week’s ADWKDC 2016 conference, I asked Ad Age editor-in-chief Rance Crain what agencies should be doing to succeed in the future of our industry. He shared: Client-agency relationships today are at their lowest ebb ever. Agencies are frustrated because...
