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Top conferences for marketing agencies in 2017

Top conferences for marketing agencies in 2017

by Karl Sakas | Nov 14, 2016 | Benchmarking & Optimization, Personal Growth & Development, Scale Your Agency, Work Less Earn More

[Looking for 2022 events? See this article.] Trying to decide what conferences to attend in 2017 as an agency owner? Here’s a lineup of conferences to consider, with a focus on events in the U.S. I’ve included notes where I have experience as a speaker or attendee....
Productivity hack: Understand (then stop) Yak Shaving & Bike Shedding!

Productivity hack: Understand (then stop) Yak Shaving & Bike Shedding!

by Karl Sakas | Nov 14, 2016 | Benchmarking & Optimization, Personal Growth & Development, Work Less Earn More

Want to stop wasting time and get more done at your agency? You should know two time management concepts—yak shaving and bike shedding. I bet you can start using these today. Yak Shaving: slowly nibbling your way from A to B Yak shaving is doing a series of small...
Good, fast, or cheap: Do your agency’s clients understand the Iron Triangle of Project Management?

Good, fast, or cheap: Do your agency’s clients understand the Iron Triangle of Project Management?

by Karl Sakas | Nov 7, 2016 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More

The Iron Triangle of project management (also known as the “PM triangle” or “triple constraint”) is comprised of three “sides”: budget, timeline, and scope. The Iron Triangle is the basis of the classic “good, fast, or cheap;...
The honest salesperson: What to do when prospective clients demand experience you don’t have

The honest salesperson: What to do when prospective clients demand experience you don’t have

by Karl Sakas | Oct 28, 2016 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process

It can be frustrating when prospective clients demand case studies of your agency doing exact certain work for an exact type of client. You should certainly specialize by client-vertical, but prospects’ insistence on precise experience is annoying. This is...
Better qualified prospects: Why and how to create a pre-sales intake form

Better qualified prospects: Why and how to create a pre-sales intake form

by Karl Sakas | Oct 25, 2016 | Attract Great Clients, Optimize Your Sales Process, Work Less Earn More

If you or your sales team are tired of wasting time on unqualified “tire-kickers,” it’s time to overhaul your sales qualifying process. Adding a pre-sales intake form that prospects must fill out before you’ll do a phone call with them could...
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