If you’ve worked at an agency for more than a week, you’ve had at least one indecisive client… They approve your work, and then change their mind—and often expect you to make the revisions for free. If you go along with their “free...
Sometimes, clients want to communicate with you more often than you want to communicate. This can be expensive (especially if you can’t bill for all of it), disruptive (if their contact prevent you from completing the work they’re calling about), and...
Hiring salespeople at agencies can be tricky, because candidates are great at selling themselves… but not necessarily great at selling your agency’s services. The answer to “should I hire a salesperson?” depends on a range of factors. For example, do you want...
Pricing is ultimately about what your clients are willing to pay. There are three agency pricing models—hourly, milestone, and value-based. Agency life is easier when you get in front of clients who are happy to pay whatever you ask. Beyond the model, you also need to...
I’ve seen many agency owners who’ve used referrals from their personal network to grow to where they are today. The problem is, most people eventually run out of referrals—they either need/want more revenue than their network can provide, or the referrals...
