Writing a job description before you post the job is important, because the description will guide your agency’s search. Even if you are hiring internally, the job description will help people transition smoothly into their new roles. Here’s a brief...
If you’ve worked at an agency for more than a week, you’ve had at least one indecisive client… They approve your work, and then change their mind—and often expect you to make the revisions for free. If you go along with their “free...
Sometimes, clients want to communicate with you more often than you want to communicate. This can be expensive (especially if you can’t bill for all of it), disruptive (if their contact prevent you from completing the work they’re calling about), and...
Hiring salespeople at agencies can be tricky, because candidates are great at selling themselves… but not necessarily great at selling your agency’s services. The answer to “should I hire a salesperson?” depends on a range of factors. For example, do you want...
Pricing is ultimately about what your clients are willing to pay. There are three agency pricing models—hourly, milestone, and value-based. Agency life is easier when you get in front of clients who are happy to pay whatever you ask. Beyond the model, you also need to...
