When you’re frustrated by a prospective client, it’s often because they need your help… but don’t want your help. Successful relationships require clients who Need and Want your agency’s help. No matter how great someone sounds on paper,...
Even established agencies get stuck in the Feast or Famine cycle. You can be doing $5M, $10M, or even $20M a year—and still feel the squeeze when the pipeline slows down. I see it with clients all the time: you’ve built something substantial, but new work still comes...
When you’re slammed at work, it’s tough to keep up with anything that’s not a top priority. But that doesn’t stop day-to-day inquiries from coming in. This can feel even more stressful, as you try to focus on the top priority while new things...
Business travel can be tough, but it can move your agency forward—and you can have fun along the way! As an agency consultant, I travel 25+ times a year—primarily for speaking engagements, plus on-site client projects. I’ve picked up a few things about...
Writing a job description before you post the job is important, because the description will guide your agency’s search. Even if you are hiring internally, the job description will help people transition smoothly into their new roles. Here’s a brief...
