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Agency hiring tips: Ask these 3 “magic” recruiting questions… or regret it later

Agency hiring tips: Ask these 3 “magic” recruiting questions… or regret it later

by Karl Sakas | Apr 13, 2017 | Benchmarking & Optimization, Build a Stronger Team

I’ve heard too many recruiting horror stories, where an agency ended up with a new employee who… was incredibly disorganized was a terrible culture fit couldn’t handle the responsibilities wasn’t conscientious only wanted a short-term job...
Want fewer unpaid questions later? Train your clients now!

Want fewer unpaid questions later? Train your clients now!

by Karl Sakas | Apr 10, 2017 | Strengthen Client Relationships, Work Less Earn More

A client came to me asking how they could best hand off their expertise to a client at the end of their collaboration. Their clients typically were startups that would hire in-house expertise after the agency got things started. Having a proper client handover and...
How should you split budget with a strategic partner?

How should you split budget with a strategic partner?

by Karl Sakas | Apr 4, 2017 | Benchmarking & Optimization

I’m advising several of my clients about options to work with other agencies. As a reminder, there are three high-level categories—whitelabel, strategic partnership, and referral. Focusing on strategic partnerships, the owner of a development agency asked me:...
Communication tip: Persuade people with the “which means…” framework

Communication tip: Persuade people with the “which means…” framework

by Karl Sakas | Mar 27, 2017 | Build a Stronger Team, Personal Growth & Development, Strengthen Client Relationships

I have a former coworker who loved to complain that he’d already explained something. This often came up when we asked him to explain something that—surprise—only he seemed to understand. The main communication tip in this article was inspired by the issues I...
Agency rules: Be strategically free, never secretly free.

Agency rules: Be strategically free, never secretly free.

by Karl Sakas | Mar 22, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More

If you do things outside of scope, you’re doing them for free. Many of my agency clients do free work for their clients they want to keep, or because they aren’t comfortable raising prices. If you don’t even tell your clients about it, you are doing...
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