by Karl Sakas | Oct 21, 2016 | Strengthen Client Relationships
At this week’s ADWKDC 2016 conference, I asked Ad Age editor-in-chief Rance Crain what agencies should be doing to succeed in the future of our industry. He shared: Client-agency relationships today are at their lowest ebb ever. Agencies are frustrated because...
by Karl Sakas | Oct 14, 2016 | Benchmarking & Optimization, Build a Stronger Team
Hiring is one of the most important decisions you make as an agency owner. The right hires make your life 10X easier—and the wrong hires make it 10X harder. You determine much of the outcome long before the first interview—it starts when you define the role. If...
by Karl Sakas | Oct 7, 2016 | Build a Stronger Team, Benchmarking & Optimization, Personal Growth & Development, Work Less Earn More
Are you thinking about promoting one of your employees to become a manager at your agency? Be sure to read this article before you move forward! Many of my clients ask for help as they consider promoting a long-time employee to become a first-time manager. I...
by Karl Sakas | Oct 3, 2016 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Work Less Earn More
Want more perfect-fit clients at your agency? Inbound branding can help. What is inbound branding? It’s a marketing and positioning strategy to attract more of the clients you want—and repel the ones you don’t want. It combines client-vertical...
by Karl Sakas | Sep 27, 2016 | Benchmarking & Optimization, Optimize Your Sales Process
People often ask me to recommend the best sales proposal software for their agency. I’ve put together a list of sales proposal tools, with a short description of each. The best tool for your agency will depend on your unique needs. Remember, using a Google Doc...
