by Karl Sakas | Oct 7, 2016 | Build a Stronger Team, Benchmarking & Optimization, Personal Growth & Development, Work Less Earn More
Are you thinking about promoting one of your employees to become a manager at your agency? Be sure to read this article before you move forward! Many of my clients ask for help as they consider promoting a long-time employee to become a first-time manager. I...
by Karl Sakas | Oct 3, 2016 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Work Less Earn More
Want more perfect-fit clients at your agency? Inbound branding can help. What is inbound branding? It’s a marketing and positioning strategy to attract more of the clients you want—and repel the ones you don’t want. It combines client-vertical...
by Karl Sakas | Sep 27, 2016 | Benchmarking & Optimization, Optimize Your Sales Process
People often ask me to recommend the best sales proposal software for their agency. I’ve put together a list of sales proposal tools, with a short description of each. The best tool for your agency will depend on your unique needs. Remember, using a Google Doc...
by Karl Sakas | Sep 23, 2016 | Benchmarking & Optimization, Optimize Your Sales Process
Over lunch a few years ago, I overheard two lawyers complaining that it’s gotten harder for them to gouge their clients. Despite how it sounds, this is not a lawyer joke—it’s a story about agency pricing and how to handle competition. It was hard to ignore...
by Karl Sakas | Sep 13, 2016 | Benchmarking & Optimization, Optimize Your Sales Process, Personal Growth & Development, Strengthen Client Relationships
Want to keep up with the latest trends in content marketing? Here are my top takeaways from Content Marketing World (CMW) 2016—specifically focusing on keynote speakers Andrew Davis, Kristina Halvorson, Rand Fishkin, and Robert Rose, plus an excellent lunch &...
