by Karl Sakas | Sep 4, 2015 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
You probably hear from small-budget sales prospects who can’t afford your core services. Instead of turning them away, what if there were a way to profitably help them—and turn some of them into big clients? You can succeed in offering lower-priced services to...
by Karl Sakas | Aug 31, 2015 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
Are you getting more than 20% of your agency’s business from a single client? You’ve got a Client Concentration problem. You’re putting your agency’s future at risk: If the huge client fires your agency, you’ll likely need to do...
by Karl Sakas | Aug 24, 2015 | Attract Great Clients, Optimize Your Sales Process
Are you dealing with the same sales objections over and over again? Here’s a quick way to shorten the sales cycle at your agency: Ensure your homepage addresses your prospects’ top 3 questions. Why? The goal is to pre-answer those questions, so you can...
by Karl Sakas | Aug 17, 2015 | Attract Great Clients, Optimize Your Sales Process, Personal Growth & Development
How Andy Crestodina gets consistent agency sales leads via his book, speaking, and dedicated marketing I’m interviewing marketing industry leaders to share their advice and stories. Next up is Andy Crestodina, Co-Founder & Strategic Director at Orbit...
by Karl Sakas | Aug 11, 2015 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships
I’ve helped several clients hire a strategist for their digital agencies. Strategist recruiting is tough, because plenty of people claim to be strategists—but their strategies might not work, or they require so much PM attention that they drive your team crazy....
