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How to be a better podcast guest

Thought leadership helps you get better clients at your agency—after all, if someone reads or hears your advice and then reaches out, they’re already pre-sold on your expertise. Being a podcast guest lets you benefit from the trend, without the hassle of starting your own show. Here’s how to make the most of being a podcast guest, once you’ve booked that first gig.

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Swim Lanes: More results, less drama

If you’re frustrated about getting sucked into every decision, you should add the concept of “Swim Lanes” to your agency’s vocabulary. It will make your life easier—and you can use Swim Lanes with your employees, your business partners, and even your clients and sales prospects. Agreeing about Swim Lanes lets you focus on results, not drama.

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