BlogTips and best practices for agency leaders
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While there are plenty of things that’ll make you panic as an agency owner, recruiting doesn’t have to be one of them. When you adopt a continuous recruiting mindset—aka “Always Be Recruiting”—you can celebrate winning new business, instead of avoiding it. Fewer fire drills will be nice.read more
Struggling to keep up with a flood of low-value meeting requests? Try launching a weekly “Office Hours”! Offering free, public meetings—at a time that’s convenient for you—will help your sales, recruiting, and time management. I’ve done Office Hours since 2014—here’s what I’ve learned from 100+ meetings.read more
A client recently asked me: “Are project managers client-facing? Do they typically liaise with clients, or is that something account managers do, and project managers are about internal communications?” The answer depends on agency size and account workload (both dollars and number of accounts). Let’s dig in!read more
When it comes to hiring (and keeping) remote workers, I find the biggest challenges are around culture fit and enculturation. Get these right, or you’ll regret it later. Let’s look at how you can get better at both—it’ll help you keep everyone happier.read more
Are your clients bugging you with support and maintenance requests? Maintenance work can be quite lucrative, but it’s not right for everyone—and if you don’t structure it properly, providing marketing maintenance and support can be an unprofitable headache. See what to change!read more