Ever wonder if you’re “doing it right” when it comes to your digital marketing agency’s business processes? Some things—like web standards and payroll tax compliance—need to happen a certain way. But other processes can be more flexible—including digital PM.
Agile vs. Waterfall? Basecamp vs. MS Project? There’s more than one “right” approach to project management—the key is to find the hybrid of PM processes and tools that works for your agency.
To build my best-practices toolbelt, I recently traveled 1,300 miles to Austin to join 70 project managers and agency owners at the first Digital PM Workshop, led by Brett Harned and Matt Riopelle and presented by Greg Storey and Greg Hoy of the Bureau of Digital Affairs.
More than one way to handle PM at your digital marketing agency
During an early exercise—where people collaborated to create project plans based on their combined experience—I was struck by the variety in how the two dozen teams chose to organize and solve the problem. (right)
Yet there were also many similarities—every PM listed their assumptions, every team wrote a project timeline, and everyone talked about the team resources they’d need. Some used lists, others used Gantt charts, and others used flowcharts.
Ultimately, everyone wanted the same goal—plan a successful project—but they all got there 20 different ways.
Other important digital PM takeaways
During the workshop discussions and hallway chatted, these points stood out, too: [Read more…]