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What if you had to cut prices by 55% to compete? Agency pricing pressure is no fun. Clients can hire designers on Fiverr, build their own website via SquareSpace, or...
What do you do if a potential client competes with one of your existing clients? That is, what counts as a Conflict of Interest? Sometimes it’s local, sometimes it’s international....
Every business has competitors. But sometimes it gets personal—they go from competitor to rival. Many of my clients have a competitor who is great at self-promotion but lacks substance. Let’s...
There’s an old joke about escaping from a bear in the woods: “You don’t have to run faster than the bear. You just have to run faster than the person...