You’re too busy with client work? Congrats! But never stop selling and marketing; it will come back to bite you later, as a dry sales pipeline. See an alternate take, via prolific comedian Henny Youngman, the “King of One Liners.” Magical thinking won’t keep you meeting payroll and hitting your profit targets.
When Kenneth Cole launched his company in 1982, he couldn’t afford to rent a booth at the shoe industry’s big trade show. To stand out from 1,100 other shoe designers, he found a guerrilla marketing solution: set up a trailer on the street outside for three days, getting a permit in the guise of filming a movie. It worked! See how he did it.
When you get a LinkedIn request from a random person, should you connect with them? If you’re an agency owner, it comes down to your pipeline strategy. Feel like you’re too busy or your pipeline is too full to respond? That attitude will give you a dry pipeline in six months. See my step-by-step process for handling random LinkedIn requests.
Many marketing agencies rely on their personal network and referrals to grow, but what happens when those leads run out? It’s time for marketing. Here are some things you can do in the short-term, medium-term, and long-term to get agency clients.
Want this to be your agency’s best year yet? Commit to five areas—focusing on your best (not worst) employees, focusing on your best (not worst) clients, doing self-marketing, practicing self-care, and building a personal success strategy.