by Karl Sakas | Jun 5, 2019 | Attract Great Clients, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
Frustrated that content marketing isn’t generating leads for your agency? You’re not alone—a lot of agency leaders report their content program doesn’t work. However, when I dig deeper in our consulting, the lead-gen problems are often obvious. Where...
by Karl Sakas | May 31, 2019 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships, Work Less Earn More
People often ask me to recommend the best project management (PM) software for their agency, typically because they aren’t happy with their current PM tools. [Latest update: April 2025] Be careful—there’s no single “software savior” for your...
by Karl Sakas | May 29, 2019 | Benchmarking & Optimization, Personal Growth & Development, Scale Your Agency
Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you need to cut expenses later. But it’s...
by Karl Sakas | May 22, 2019 | Benchmarking & Optimization, Personal Growth & Development
In the next recession, some agencies will survive, while others will fail. Are you prepared? The clock’s ticking. The 12 U.S. recessions since 1945 have happened about every five years. The latest was from COVID but geopolitical uncertainty suggests the next...
by Karl Sakas | May 15, 2019 | Benchmarking & Optimization, Build a Stronger Team
A friend was a copywriter on Madison Ave in the 1970s, in the late Mad Men days. He said if an agency employee’s door was closed, they were usually doing their freelance work. I asked, “Wasn’t your boss concerned that people were moonlighting?”...
