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Made a client-facing mistake? Time for a makegood!

Made a client-facing mistake? Time for a makegood!

by Karl Sakas | Jun 19, 2019 | Strengthen Client Relationships

Every agency makes client-facing mistakes. What counts is what you do next. When a client’s unhappy, you often need to offer a “makegood”—something to make up for your mistake. But what to offer… and how much? The right choice fixes the...
Increase your client profitability: Why good decisions require the right time-tracking categories

Increase your client profitability: Why good decisions require the right time-tracking categories

by Karl Sakas | Jun 12, 2019 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More

Time tracking—even temporarily—can help you plug Client Delivery “profit leaks” at your agency. But good troubleshooting requires good data. Solution? Use my four baseline time-tracking categories—Billable, Business-Building, Professional Development, and...
Lead-gen from content marketing: Reboot your agency’s content program in 10 steps

Lead-gen from content marketing: Reboot your agency’s content program in 10 steps

by Karl Sakas | Jun 5, 2019 | Attract Great Clients, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More

Frustrated that content marketing isn’t generating leads for your agency? You’re not alone—a lot of agency leaders report their content program doesn’t work. However, when I dig deeper in our consulting, the lead-gen problems are often obvious. Where...
Ultimate list of PM software tools for digital marketing agencies

Ultimate list of PM software tools for digital marketing agencies

by Karl Sakas | May 31, 2019 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships, Work Less Earn More

People often ask me to recommend the best project management (PM) software for their agency, typically because they aren’t happy with their current PM tools. [Latest updated: February 2026] Be careful—there’s no single “software savior” for...
Strategic cost-cutting: How to be proactive, not reactive

Strategic cost-cutting: How to be proactive, not reactive

by Karl Sakas | May 29, 2019 | Benchmarking & Optimization, Personal Growth & Development, Scale Your Agency

Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you need to cut expenses later. But it’s...
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