What will it take to attract, retain, and grow agency talent in the coming years? At the latest 4As Advancing Talent conference, agency leaders, HR executives, and outside experts gathered in New York to share what’s changing—and what agency executives should do now....
Hourly billing always had cracks. AI has split them wide open. If you’re still charging by the hour, you’ll feel more and more pain—lower revenue, tougher client conversations, and a smaller agency valuation when it comes time to exit. You might even get trapped in...
I once pulled up at a traffic light behind a cyclist with a yoga mat strapped across their back. Clearly on the way to or from their yoga class—a healthy choice. But they were also smoking a cigarette as they pedaled downtown. Biking to yoga: good. Smoking: not ideal....
How can your agency scale and thrive in the age of AI? The answer isn’t about the latest tips and tricks; it’s about taking a strategic approach—and connecting with other leaders. This summer, I joined a small group of agency owners and executives for the third annual...
If you run a seven- or eight-figure agency, you already know: retainers aren’t optional. They’re the backbone of predictable cash flow, your best tool for staffing stability, and the easiest way to protect margins. In fact, I rarely see an agency over $10 million in...
