by Karl Sakas | Jul 4, 2018 | Strengthen Client Relationships
One of my coaching clients—the owner of a digital PR agency—asked for help: “Do you have tips on dealing with competing client stakeholders? We have some clients where we have a direct contact—plus their boss, occasionally—and we get conflicting...
by Karl Sakas | Jun 27, 2018 | Strengthen Client Relationships
I recently advised a coaching client as he developed a Post-Launch Support policy. His digital agency specialized in custom web development, including complex web apps. The Problem He’d run into a challenge—clients would reappear after months or a year, wanting...
by Karl Sakas | Jun 20, 2018 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle what, and it impacts your agency’s ability to...
by Karl Sakas | Jun 13, 2018 | Optimize Your Sales Process, Benchmarking & Optimization, Strengthen Client Relationships, Work Less Earn More
Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for anyone who asks?...
by Karl Sakas | Jun 6, 2018 | Benchmarking & Optimization, Build a Stronger Team
Hiring a marketer at your agency can be a confusing, frustrating time. How experienced do they need to be? And how expensive will they be? If they’re a subject matter expert (SME), you expect them to be a strong biller. If you hire someone to market the agency itself,...
