by Karl Sakas | Jul 18, 2017 | Scale Your Agency, Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
Adding new services can be a great way to grow your agency. In addition to serving new markets, you can better serve (and better upsell) your current clients as well. But it can also be a great way to lose money fast, if you don’t approach it strategically....
by Karl Sakas | Jul 14, 2017 | Optimize Your Sales Process
A client recently shared a success story from his agency—about how he negotiated a big prospect’s payment terms from Net 60 to Net 20. In effect, they’re paying more than a month earlier—a great deal for his agency, especially since he didn’t have to...
by Karl Sakas | Jul 11, 2017 | Optimize Your Sales Process, Work Less Earn More
Tired of doing sales? You can relax a little when things are busy… but don’t stop marketing and selling your agency’s services. Why? If you stop now, your sales pipeline will dry up in six months, and then you’ll go into feast-or-famine panic...
by Karl Sakas | Jul 5, 2017 | Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency, Strengthen Client Relationships, Work Less Earn More
Are you in a situation where key clients see you as their day-to-day contact at your agency? That’s not good—for agencies with more than 5-10 employees, the owner shouldn’t be the primary client contact. Yes, you can swoop in and do fun client strategy...
by Karl Sakas | Jun 30, 2017 | Benchmarking & Optimization, Build a Stronger Team
Reference checks are a vital step in vetting your agency’s new hires. But you have to do them right, because candidates have an incentive to lie—and so do references. Why would a reference lie about an employee? If the reference likes them, they’ll present...