by Karl Sakas | Feb 17, 2015 | Optimize Your Sales Process, Scale Your Agency, Strengthen Client Relationships
Want to increase your marketing agency’s revenues? Start by offering—or expanding—training services in your business model! As I described last year, all agency services fit into one three categories: Think (strategy), Teach (training & empowerment), and Do...
by Karl Sakas | Feb 9, 2015 | Benchmarking & Optimization, Optimize Your Sales Process
Clients often ask me, “How can I finish sales proposals faster?” As a range, my clients spend anywhere from 20 minutes to nearly 20 staff-hours on creating a sales proposal. When your marketing agency’s positioning is amazing, you’ll find you...
by Karl Sakas | Feb 2, 2015 | Benchmarking & Optimization, Build a Stronger Team
Got a lot of new billable work coming in but don’t have enough people to handle the work? If you’re confident there’s at least 15-20 hours a week of billable work, it usually makes business sense to hire a new full-time employee. But what about when...
by Karl Sakas | Jan 26, 2015 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
Unpaid scope creep is one of the biggest threats to your agency’s profits, because you feel pressure to say “yes” without evaluating the financial impact of that “yes.” When a client asks for something that’s out of scope (OOS),...
by Karl Sakas | Jan 22, 2015 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency
A client recently mentioned that he plans to go after bigger projects this year, as a way to grow his digital agency faster. He asked me for feedback on the plan, which he hoped would improve his profit margins. In my experience, bigger projects (and retainers) can be...
