by Karl Sakas | Jan 22, 2015 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency
A client recently mentioned that he plans to go after bigger projects this year, as a way to grow his digital agency faster. He asked me for feedback on the plan, which he hoped would improve his profit margins. In my experience, bigger projects (and retainers) can be...
by Karl Sakas | Jan 14, 2015 | Build a Stronger Team, Scale Your Agency
Interviewing people for a job is tough—you want the truth and many candidates will say anything to get hired. How do you avoid hiring someone who doesn’t want to do the job as you’ve defined it? One of the biggest problems I see at digital agencies is when...
by Karl Sakas | Jan 5, 2015 | Attract Great Clients, Optimize Your Sales Process, Scale Your Agency
Do you feel like your own marketing agency is terrible at marketing itself? You’re not alone! Agency owners often tell me they’re frustrated with their agency’s own marketing. Do these sound familiar? An agency’s sales director told me...
by Karl Sakas | Dec 29, 2014 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Strengthen Client Relationships
Want to expand your agency’s services? It starts by understanding that everything you sell fits into just three categories. Those three agency service categories are: Think (strategy), Teach (training & empowerment), and/or Do (implementation). Understanding...
by Karl Sakas | Dec 17, 2014 | Benchmarking & Optimization, Build a Stronger Team, Personal Growth & Development, Strengthen Client Relationships
Business advice from Felicitas Betzl at Serps Invaders I’m interviewing your fellow agency owners to share their advice and stories. Next up is Felicitas Betzl, Managing Director & Founder at Serps Invaders. Her digital agency’s specialty is...
