I recently did a consulting call with a client who had a client service emergency at her agency. She’d recently completed a website project for a new client, who’d paid in full for the site. The site launched on time and on budget. When she sent the client...
A former boss said he never liked to ask employees what would make their job easier, because then “they’d never stop demanding things” from him. He had a very 1950s attitude to management. Suffice to say, that’s not a good way to run a business...
The ideal business strategy fits on a bumper sticker or a T-shirt. Why? Because your team is more likely to follow a strategy that’s easy-to-remember, versus a 20-page plan. If you want to improve client retention at your agency, try a simple yet powerful...
Want to increase your marketing agency’s revenues? Start by offering—or expanding—training services in your business model! As I described last year, all agency services fit into one three categories: Think (strategy), Teach (training & empowerment), and Do...
Clients often ask me, “How can I finish sales proposals faster?” As a range, my clients spend anywhere from 20 minutes to nearly 20 staff-hours on creating a sales proposal. When your marketing agency’s positioning is amazing, you’ll find you...
