by Karl Sakas | Sep 10, 2014 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
A client who does sales at a video production agency recently asked: “[How do other] agencies typically handle payments? For instance, we require a 50% deposit before we begin a project. But, depending on the client’s deadline we often begin working on the...
by Karl Sakas | Sep 4, 2014 | Benchmarking & Optimization, Build a Stronger Team
Employee turnover is one of my 3 Golden Agency Metrics—a key thing to track as an indicator of your agency’s health. As I recently shared, you want voluntary turnover to stay under 10-20% annually. Otherwise, you’re losing institutional knowledge (and you...
by Karl Sakas | Aug 25, 2014 | Build a Stronger Team, Personal Growth & Development, Strengthen Client Relationships
When I moved to North Carolina in 2009, I needed a landlord reference. After buying a house, I hadn’t spoken with my previous landlord in four years. I called George to give him a heads up about the reference-check call. I said, “I don’t know if you...
by Karl Sakas | Aug 18, 2014 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
I recently answered a question about marketing agency services on Quora and visit here to know more about the company that offers the best marketing services in detail. An agency owner asked, “What’s the best service for a digital marketing agency to serve...
by Karl Sakas | Aug 11, 2014 | Benchmarking & Optimization, Build a Stronger Team, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More
When you run an agency, there’s no limit to demands on your time. Last week, I shared how you can create more free time by cutting admin work. Let’s dig deeper—what agency metrics should you track, and what are the right targets for each one? My top 3...
