A client had the opportunity to sell the biggest retainer in his agency’s history—if he could price it right to close the sale. One of his questions was, “How do I charge clients for strategy work when we’re doing an ongoing retainer?” He noted...
Many agency leaders feel like they have too much work, there’s not enough time, and they’re under huge amounts of stress. They decide something has to give, and they’re looking for help. Sound familiar? Fortunately, the solution is deceptively...
In books and movies, successful spies don’t have friends, families, or hobbies—because it’s a lot easier to focus on your job when you have no personal life. In the real world, you have friends, a family, and hobbies. That makes things...
Have you ever brought someone in for an interview, only to quickly realize they’re obviously a terrible match? The easiest way to avoid bad job candidates is to pre-screen job applications before even a phone interview. What’s the key? It comes down to...
Business advice from Casey Cobb at Project Ricochet You can learn a lot from your fellow agency owners, but it’s hard to find a time when you’re both available to chat. In my new interview series, I’m asking digital marketing agency owners how they got started, where...
