Interview with John McTigue, co-owner at Kuno Creative You can learn a lot from your fellow agency owners, but it’s hard to find time when you’re both available to chat. In my new interview series, I’ll be asking digital marketing agency owners how they got started,...
Let’s be honest—your agency’s clients probably don’t like marketing as much as we do. Paying you for marketing help is (at best) a means to an end—and at worst, it’s an expense they resent paying. Now, we all know that companies need to invest...
A client who does sales at a video production agency recently asked: “[How do other] agencies typically handle payments? For instance, we require a 50% deposit before we begin a project. But, depending on the client’s deadline we often begin working on the...
Employee turnover is one of my 3 Golden Agency Metrics—a key thing to track as an indicator of your agency’s health. As I recently shared, you want voluntary turnover to stay under 10-20% annually. Otherwise, you’re losing institutional knowledge (and you...
When I moved to North Carolina in 2009, I needed a landlord reference. After buying a house, I hadn’t spoken with my previous landlord in four years. I called George to give him a heads up about the reference-check call. I said, “I don’t know if you...
