Note: The audio interview is no longer online. Andrew Fang recently interviewed me about the business side of agencies for his Digital Agency Resource podcast. During the hour-long interview, I shared about these topics and more: The 3 key common traits of successful...
Many of my clients say their digital marketing agency wants to get bigger clients. In my experience, this starts by understanding how your agency can help big brands. Wish you could read the mind of a Fortune 500 CMO on what they want from agencies? You don’t...
People often ask me for advice about how to start their own digital marketing agency. It’s an important question—but as new business owners, they can’t always afford to hire me as an advisor. As a public service, here’s my free advice on how to start...
Can botching a client project cost your client contact their job? Yes, if they’re cabinet secretary Kathryn Sebelius and Healthcare.gov happened on their watch. She recently resigned. What’s the lesson for you as the owner of a digital marketing agency?...
If you haven’t read venture capitalist Paul Graham’s classic essay, “Maker’s Schedule, Manager’s Schedule,” you may find it’s the most thought-provoking thing you read this week. (And if you’ve read it before, it’s...
