by Karl Sakas | Mar 10, 2014 | Benchmarking & Optimization, Optimize Your Sales Process
I recently answered this question about agency sales proposals from a digital marketing agency owner on Clarity, the on-demand business advice service. Question: As a digital agency (design, development, marketing), what details do you include in a quote/proposal?...
by Karl Sakas | Mar 4, 2014 | Prepare to Sell, Benchmarking & Optimization, Scale Your Agency, Work Less Earn More
In college, venture capitalist Pete Coyne introduced my entrepreneurship class to the concept of a Lifestyle business vs. an Equity business—what I call your agency Growth Style: Lifestyle (LS) agency: Your goal is to run a profitable business to fund a comfortable...
by Karl Sakas | Feb 26, 2014 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships
Ever wonder if you’re “doing it right” when it comes to your digital marketing agency’s business processes? Some things—like web standards and payroll tax compliance—need to happen a certain way. But other processes can be more...
by Karl Sakas | Feb 11, 2014 | Attract Great Clients, Optimize Your Sales Process
Frank Lloyd Wright complained that after he became famous as an architect, “normal” people wouldn’t approach him with design commissions—they assumed they could never afford his help, which wasn’t quite true. For a creative studio, this proved...
by Karl Sakas | Feb 3, 2014 | Build a Stronger Team, Work Less Earn More
If you died tomorrow, how long before your marketing agency goes out of business? Learning from Ali, the driving school owner My high school didn’t offer the “behind the wheel” portion of Driver’s Ed. To avoid the stress, my parents decided to...
