Many of my clients say their digital marketing agency wants to get bigger clients. In my experience, this starts by understanding how your agency can help big brands. Wish you could read the mind of a Fortune 500 CMO on what they want from agencies? You don’t...
People often ask me for advice about how to start their own digital marketing agency. It’s an important question—but as new business owners, they can’t always afford to hire me as an advisor. As a public service, here’s my free advice on how to start...
Can botching a client project cost your client contact their job? Yes, if they’re cabinet secretary Kathryn Sebelius and Healthcare.gov happened on their watch. She recently resigned. What’s the lesson for you as the owner of a digital marketing agency?...
If you haven’t read venture capitalist Paul Graham’s classic essay, “Maker’s Schedule, Manager’s Schedule,” you may find it’s the most thought-provoking thing you read this week. (And if you’ve read it before, it’s...
Tired of toxic clients that keep you from spending time on the clients you love? Help is on the way! I love helping digital marketing agency owners find more great clients… and identify which clients they should “fire.” Here’s a window into the...
