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Client Rankings Matrix: Free tool to decide which clients to grow… or fire

Client Rankings Matrix: Free tool to decide which clients to grow… or fire

by Karl Sakas | Mar 24, 2014 | Attract Great Clients, Benchmarking & Optimization, Strengthen Client Relationships, Work Less Earn More

Tired of toxic clients that keep you from spending time on the clients you love? Help is on the way! I love helping digital marketing agency owners find more great clients… and identify which clients they should “fire.” Here’s a window into the...
Fewer mistakes: Doing better project debriefs at your agency

Fewer mistakes: Doing better project debriefs at your agency

by Karl Sakas | Mar 17, 2014 | Strengthen Client Relationships, Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency, Work Less Earn More

When you go into the hospital for surgery, you want to be sure the surgeon and the operating room team know what they’re doing. Research in JAMA found that when surgical teams debrief regularly after operations, they work faster and make fewer mistakes. We can...
Digital agency Mailbag: What details should you include in agency sales proposals?

Digital agency Mailbag: What details should you include in agency sales proposals?

by Karl Sakas | Mar 10, 2014 | Benchmarking & Optimization, Optimize Your Sales Process

I recently answered this question about agency sales proposals from a digital marketing agency owner on Clarity, the on-demand business advice service. Question: As a digital agency (design, development, marketing), what details do you include in a quote/proposal?...
Lifestyle vs. Equity business: What’s your agency Growth Style?

Lifestyle vs. Equity business: What’s your agency Growth Style?

by Karl Sakas | Mar 4, 2014 | Prepare to Sell, Benchmarking & Optimization, Scale Your Agency, Work Less Earn More

In college, venture capitalist Pete Coyne introduced my entrepreneurship class to the concept of a Lifestyle business vs. an Equity business—what I call your agency Growth Style: Lifestyle (LS) agency: Your goal is to run a profitable business to fund a comfortable...
Keeping up with the latest digital PM trends

Keeping up with the latest digital PM trends

by Karl Sakas | Feb 26, 2014 | Benchmarking & Optimization, Build a Stronger Team, Strengthen Client Relationships

Ever wonder if you’re “doing it right” when it comes to your digital marketing agency’s business processes? Some things—like web standards and payroll tax compliance—need to happen a certain way. But other processes can be more...
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