When you go into the hospital for surgery, you want to be sure the surgeon and the operating room team know what they’re doing. Research in JAMA found that when surgical teams debrief regularly after operations, they work faster and make fewer mistakes. We can...
I recently answered this question about agency sales proposals from a digital marketing agency owner on Clarity, the on-demand business advice service. Question: As a digital agency (design, development, marketing), what details do you include in a quote/proposal?...
In college, venture capitalist Pete Coyne introduced my entrepreneurship class to the concept of a Lifestyle business vs. an Equity business—what I call your agency Growth Style: Lifestyle (LS) agency: Your goal is to run a profitable business to fund a comfortable...
Ever wonder if you’re “doing it right” when it comes to your digital marketing agency’s business processes? Some things—like web standards and payroll tax compliance—need to happen a certain way. But other processes can be more...
Frank Lloyd Wright complained that after he became famous as an architect, “normal” people wouldn’t approach him with design commissions—they assumed they could never afford his help, which wasn’t quite true. For a creative studio, this proved...
