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Frank Lloyd Wright: How being too famous can hurt your sales

Frank Lloyd Wright: How being too famous can hurt your sales

by Karl Sakas | Feb 11, 2014 | Attract Great Clients, Optimize Your Sales Process

Frank Lloyd Wright complained that after he became famous as an architect, “normal” people wouldn’t approach him with design commissions—they assumed they could never afford his help, which wasn’t quite true. For a creative studio, this proved...
Could your digital marketing agency keep running if you weren’t there every day?

Could your digital marketing agency keep running if you weren’t there every day?

by Karl Sakas | Feb 3, 2014 | Build a Stronger Team, Work Less Earn More

If you died tomorrow, how long before your marketing agency goes out of business? Learning from Ali, the driving school owner My high school didn’t offer the “behind the wheel” portion of Driver’s Ed. To avoid the stress, my parents decided to...
What if your agency had the BEST salesperson in the country?

What if your agency had the BEST salesperson in the country?

by Karl Sakas | Jan 23, 2014 | Optimize Your Sales Process, Strengthen Client Relationships

I recently rented a self-storage unit. Chatting with Tracye, the manager, I learned she was heading on a week-long, all-expenses-paid trip to California. I asked the occasion—turns out she was selected as one of the top 10 employees nationwide, out of 4,000+...
The Amusement Park School of Expectations Management: The secret to improving your marketing agency’s reputation

The Amusement Park School of Expectations Management: The secret to improving your marketing agency’s reputation

by Karl Sakas | Jan 13, 2014 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships

This is an excerpt from my eBook on client expectations management: Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable. Want your own free copy? Sign up for the Sakas & Company email newsletter and get a PDF copy, instantly. Maybe...
“Too much” initiative: What to do when your employees keep burying you in bright ideas?

“Too much” initiative: What to do when your employees keep burying you in bright ideas?

by Karl Sakas | Jan 6, 2014 | Build a Stronger Team, Personal Growth & Development

Early in my career—after I kept offering suggestions about how my employer could do things better—my boss pulled me aside and said, “Just because you’re helping row the ship doesn’t mean you get to steer.” A blunt comment on his part, but...
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