Most of my agency-owner clients want to know how to get bigger clients at their digital marketing agency. The particulars of my advice vary for each agency, but at a high level, it’s about a combination of upgrading your processes and succeeding in sales. Trying...
A friend recently asked for my opinion on a staffing change at his digital marketing agency—they’ll be requiring strategists to do PM and requiring project managers to do client strategy and account management. For most agencies, combining PM and client...
Should your life partner be your business partner in running your digital marketing agency? Maybe, but you’d better be good at dividing who’s in charge of what. It’s easy to become married business partners… it’s harder to stay married....
When you’re running an agency, you know you’ll hear from prospective clients with what I call “big dreams and small budgets.” As an agency project manager, Director of Client Services, and head of operations, I heard from those people all the...
Digital marketing agency CEO Greg Hoy of Happy Cog recently wrote on Medium about the results of soliciting employee feedback during his first 360 degree evaluation. The feedback from his employees wasn’t always pretty—his team said he was doing a lot...
