Question: How many digital marketing agency owners does it take to change a light bulb? Answer: ZERO, because they delegated lightbulb-changing to their team. Delegation makes your job easier All jokes aside, you’ll be happier, have more free time, and be less...
Personality types are helpful in understanding how different people react differently in similar situations. I often speak with clients about the DISC behavioral assessment, since it can help them understand their strengths and weaknesses—and how to make better hires...
Agency leader Dawn Hancock founded and runs Firebelly Design in Chicago. She’s spoken nationally and internationally as a leader in the socially responsible design movement. Beyond running her agency, she’s training social entrepreneurs at Firebelly...
The COO at a mid-sized agency asked me how to handle clients who have a committee-based decisionmaking process. A current enterprise client was dragging their feet on starting a “Phase 2” initiative, which wasted the agency’s time—and delayed getting...
Want to avoid client service blowups at your digital marketing agency? Tired of having to step in to smooth things over with unhappy clients? It doesn’t have to be that painful. Some client service problems are unavoidable, but in my experience, most can be...
