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Prevent client blowups by creating a Client Onboarding Process for your agency

Prevent client blowups by creating a Client Onboarding Process for your agency

by Karl Sakas | Sep 9, 2013 | Strengthen Client Relationships

Want to avoid client service blowups at your digital marketing agency? Tired of having to step in to smooth things over with unhappy clients? It doesn’t have to be that painful. Some client service problems are unavoidable, but in my experience, most can be...
Pro bono marketing: 10 guidelines for non-profit clients

Pro bono marketing: 10 guidelines for non-profit clients

by Karl Sakas | Aug 23, 2013 | Benchmarking & Optimization, Strengthen Client Relationships

If your agency has ever done a pro bono project for a non-profit client, it probably didn’t go as well as you planned. It might have been over budget, or the client micro-managed the entire process, or you weren’t proud of the final result. It...
Client service video for digital marketing agency owners: “The Vendor Client relationship – in real world situations”

Client service video for digital marketing agency owners: “The Vendor Client relationship – in real world situations”

by Karl Sakas | Aug 16, 2013 | Strengthen Client Relationships

This is one of my favorite videos on YouTube—if you run a digital marketing agency, it’ll make you laugh… and cry. Open the 2:20 client service video directly on YouTube My favorite lines for marketing agency owners The video by Scofield Editorial is...
How to be a good boss when you hate being a manager: 10 rules for agency owners

How to be a good boss when you hate being a manager: 10 rules for agency owners

by Karl Sakas | Aug 5, 2013 | Build a Stronger Team, Personal Growth & Development

One of my clients said he hates managing people. Another client said being a manager “feels gross”… yet she has several employees reporting to her. If you ever feel like that, too, this advice will make your life easier—whether you have one...
Opinion: What the Publicis Omnicom merger means for your digital marketing agency

Opinion: What the Publicis Omnicom merger means for your digital marketing agency

by Karl Sakas | Jul 28, 2013 | Attract Great Clients, Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency

As the owner of a digital marketing agency, you’re probably wondering what the enormous Omnicom/Publicis merger means for you. The two companies announced today that they will merge to create a company worth $35 billion. If approved, this will put Publicis...
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