Check out these 15+ top agency conferences in 2022.

Check out these 15+ agency conferences in 2022 (including COVID updates).

Trying to decide which [virtual] agency conferences to attend in 2022? Here’s my 6th annual roundup. [Last updated: November 2021, including COVID-19 impacts]

My curated recommendations include 15+ events to consider—in chronological order—with a focus on U.S. and virtual events. I’ve noted events where I have experience as a speaker or attendee.

Know any agency conferences that should be on this list? Let me know! I’ll continue to update this throughout 2022. They’re listed in chronological order, based on confirmed (or likely) timing.

Want to pitch events as a speaker? Check out my book on speaking for agency lead-gen. But plan ahead—events typically recruit speakers several months to a year in advance.

Agency Growth Bootcamp: Work Less + Earn More

January 12 to February 16, 2022 (virtually)

My agency growth bootcamp is designed to help you grow in 2022 and beyond. The Q1 2022 theme is “Work Less, Earn More,” and the format is 100% virtual. Participants will create a custom 90-day plan to jumpstart your growth in 2022—and connect in their cohort of 35 highly-motivated agency leaders from around the world.

Over six weeks, agency owners get live training, group coaching, and hands-on assignments to help them grow—and you’ll connect between calls in the private Slack community. The six modules are: Work Less, Earn More, Enlist Your Team, Choose Your Growth Strategy, Create Your 90-Day Plan, and Take Action.

Participation is by application only, focusing on owners of agencies with 5 to 100 team members. Applications for Q1 2022 are now open.

Agency New Business Virtual Conference

February 7-11, 2022 (virtually)

This virtual conference on agency new business is from RSW/US. The previous event ran February 8-11, 2021—focused on business development.

The inaugural theme was: “A Look Under the Agency and Marketer Hood: Frontline Perspective from Marketers & Agencies to Help You Win in 2021!” Last year’s topics included trends predictions from agency leaders and CMOs, benchmarks and best practices, and client-win case studies.

According to RSW/US, the 2022 event will run February 7-11, 2022 from 12:00-1:30pm EST each day. The theme and speakers were TBD as of October 2021.

Owner Summit

February 21-22, 2022 in Orlando, Florida

This two-day agenda conference from the Bureau of Digital is tailored to digital agency owners. The event incorporates keynote presentations, lightning talks, special sessions and networking.

Several of my clients have attended past Owner Summits—they reported good learning and networking—and I joined in 2019 to attend the pre-conference workshop day.

The 2022 event will be held in-person at the Hard Rock Live Orlando. As of October 2021, the speaker lineup was TBD.

Mirren Live New York

May 3-4, 2022 in New York (via live broadcast)

Mirren Live focuses on agency growth. Topics include aligning agency and client incentives, the latest tools to run your agency, how to turn your website into an active lead-gen tool, and agency pitch demonstrations.

In 2021, the virtual event featured 30+ sessions with 60+ speakers and 800+ agencies attending. The theme was “Build a Faster, Smarter, Healthier Agency.” There was also a post-conference workshop, focused on building a marketing machine.

As of October 2021, specific 2022 programming was TBD.

Build a Better Agency Summit

May 24-25, 2022 in Chicago

This second-year Agency Management Institute (AMI) event is from long-time agency owner and consultant Drew McLellan.

Last year, the BABA Summit was held in-person in Chicago. The 2021 speaker lineup included Jay Baer, Robin Boehler, Liz Nead, Joe Pulizzi, Paul Roetzer, Robert Rose, Drew McLellan, and Eric Vardon.

Beyond the dates and Chicago location, details for 2022 were TBD as of October 2021.

4A’s Management Practitioners’ Forum (MPF)

TBD 2022 (previously: June 3, 2021 virtually)

This members-only agency management conference is hosted by the American Association of Advertising Agencies (4A’s). The June 2021 edition met virtually, with a focus on pivoting. Rather than returning “to normal,” the event focused on returning “to better.”

Themes in 2021 included: creating inclusive work and cultures, pitching and new business in the virtual era, the future of work, building your agency for growth, and how agencies punch above their weight. The speaker lineup included both agencies and brands.

Details for 2022 were TBD as of October 2021.

Operations Camp

June 23-24, 2022 (virtually)

This two-day virtual conference from the Bureau of Digital is tailored to operations leaders at digital agencies.

Last year,  the speaker lineup included agency leaders and industry experts with agenda topics that included studio operations, delivery, outbound sales, revenue forecasting, team health, and ops tools. Apply here for 2022.

Ad Age Small Agency Conference & Awards

July 26-27, 2022 (location TBD)

This annual Ad Age event is designed for small- to mid-size agencies. Pre-pandemic, the schedule typically combined an evening of networking and cocktails, plus a day of conversation and talks that tackle challenges and opportunities in small agencies.

During the pandemic, this turned into a 3-day virtual event from August 2-4, 2021, with speakers for agencies and brands.

As of October 2021, the next location is TBD; the plan is to run the event July 26-27, 2022.

Traffic & Conversion Summit (T&C)

September 27-29, 2022 (venue TBD)

The 2021 event (September 13-15, 2021) was moved to the San Diego Convention Center, after becoming the virtual T&C360i in December 2020—including a 2021 virtual option. Last year’s speakers included Magic Johnson, Martha Stewart, and Marie Forleo.

In 2020, the conference included an “Agencies Only” track with agency-specific content. I spoke in the “Agencies Only” track in December 2020, on how to fix “profit leaks” at your agency, via Clarion Events.

The next event is scheduled for September 27-29, 2022. Further details for 2022 were TBD as of October 2021.

PRSA Counselors Academy

TBD 2022 (previously: September 19-21, 2021 in Nashville)

This annual conference by the Public Relations Society of America (PRSA) focuses on C-suite issues, case studies, and research that leads growth. The conference draws primarily from PR and communications agency owners.

The 2021 event was held in-person with a virtual option in Nashville, TN with the theme “Hitting a High Note in 2021… and Beyond.”  I spoke at the 2016 event in Puerto Rico.

Details for 2022 were TBD as of October 2021.

Content Marketing World (CMW)

September 13-16, 2022 in Cleveland, OH

The annual Content Marketing World Conference & Expo (CMW) includes learning and networking with content marketing industry leaders.

The 2021 event was held in Cleveland—including an Agency Strategies track—with an overall “Connections” theme. I emcee’d the Future Content Keynotes in 2016 and spoke about agencies in 2018.

Digital Mastermind Group (DMG): Annual Summit

Fall 2022 (previously: October 4-6, 2021 in Las Vegas)

Hosted by the Digital Mastermind Group (DMG), this three-day agency conference features a mix of expert speakers, in-depth roundtable discussions among agency owners, BarCamp sessions with quick tips, and networking.

I was the keynote speaker at the October 2021 event, where I shared my advice to help agency owners “Work Less, Earn More.” It’s a nice group; they’ve found the right balance on learning, networking, and sharing.

The next event will be late September or early October 2022; I’ll share further details as they’re available.

INBOUND

TBD 2022 (previously: October 12-14, 2021 virtually)

The 2021 event was held completely online, with more than 100,000 global attendees—up from 70,000 in 2020.

Past keynotes have included Oprah Winfrey, Spike Lee, Adam Grant, Beth Comstock, Brené Brown, Ed Catmull, Michelle Obama, and Shonda Rimes. The 2021 breakout tracks included: Marketing, Sales, Customer Service, and HubSpot Academy.

I spoke at INBOUND in 2015, 2017, 2018, 2020, and 2021. My latest talk was an “Ask Me Anything” Q&A session about how to keep your best clients happy.

Details for 2022 were TBD as of October 2021.

Advertising Week

TBD 2022 (previously: October 18-21, 2021 via hybrid format)

This week-long event features seminars and workshops on topics like storytelling through different mediums, creating connections in the industry, what brands want, and influencer stories and lessons.

The New York events are part of an international network that reports reaching 98,000 people. After cancelling the 2020 event, Advertising Week announced it would return in 2021. The 2021 edition of AWNewYork ran October 18-21, via a hybrid format.

Details for 2022 were TBD as of October 2021.

Digital PM Summit

TBD 2022 (previously: October 25-27, 2021 virtually)

This long-running digital PM conference is hosted by the Bureau of Digital. If you have PMs, they should go there… and ideally have already pitched you on going. (It’s a sign they’re not a “reluctant PM.”) I spoke at DPM Summit in 2014.

The Bureau of Digital announced 2021 dates in December 2020, in a virtual format, after going online for the first time in October 2020. The 2021 speaker lineup included agency and in-house leaders.

Details for 2022 were TBD as of October 2021.

Mirren Executive Leadership Summit

TBD 2022 (previously: November 3-4, 2021 virtually)

This annual event targets agency CEOs and their top lieutenants, capped at 150 attendees in 2021 (up from 135 in 2018). The 2021 theme was “Innovation & Growth: The New Agency Model for 2022.”

For 2020, Mirren rebranded the event from Mirren CEO Summit to Mirren Executive Leadership Summit—although the event has long been open to both CEOs and other top leaders—and moved it online.

Details for 2022 were TBD as of October 2021.

Inactive Events for 2022

As of October 2021, these previously-operating events were inactive for 2021 and (so far) 2022:

  1. AgencyCon (previously in September 2019)
  2. ClientCon (previously in September/October 2020)
  3. Content Jam (cancelled for September 2020; in late August 2021, listed as going virtual in 2021)
  4. HeyOrca! Agency Conference (previously in October 2020)
  5. SMX: Search Marketing Expo (Agency Operations & Management, previously in November 2019)
  6. The SoDA Academy (previously in 2018)

If that changes, I’ll post updated information here.

Pick the Right Agency Conferences

Conferences can be great, but they can also be a time-suck—even if they’re fully or mostly online. Read my article on how to get more out of your next conference, including things you need to do before, during, and after the event. And if you’re thinking of organizing your own lead-gen event, see my 47 tips.

QUESTION: Which agency conferences are you planning to attend in 2022?

Note: This post was originally published October 27, 2021. We’re updating it regularly with the latest event info (currently: as of November 22, 2021).

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