Get agency advice on project management, business development, hiring, value-anchoring, and more in the August 2021 episode of Agency Office Hours with Karl Sakas. Click to jump to a specific Q&A segment: TEAM STRUCTURE: What are the finances behind hiring a...
Just about every agency owner wants to “Work Less, Earn More.” But to get there, they need to bring in others to help make it happen. As agencies grow—and especially if you’re trying to reduce your involvement in day-to-day operations—you’ll need to eventually hire a...
Should your agency pursue maximum Client Satisfaction? No—instead, I recommend you pursue optimum Client Satisfaction. Why? Because maximum Client Satisfaction comes at too high a cost. If your goal is to get 100% satisfaction from 100% of clients, you’ll find...
Get agency advice on upselling, recurring revenue, business development, project management, and more in the July 2021 episode of Agency Office Hours with Karl Sakas. Click to jump to a specific Q&A segment: UPSELLING: Who’s in charge of upselling: sales or...
As agencies grow, they often struggle with a key question: Who is in charge of what? Even if you have defined employee roles with titles to match, like “Account Manager” or “Project Manager” or “VP of Sales,” the lines of what tasks people are ultimately responsible...
