In the November 2020 episode of Agency Office Hours, we discuss account management, team training, leadership, and more. Click to jump to specific segments: ACCOUNT MANAGEMENT, including setting boundaries with clients and delegating support requests (2:37)...
[Looking for 2022 events? See this article.] Trying to decide which [virtual] agency conferences to attend in 2021? Here’s my 5th annual roundup. [Last updated: September 2021, including COVID-19 impacts] My curated recommendations include 15+ events to...
Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm. A high churn rate seems bad, right? Not always! Client churn can be good for your agency… if it’s intentional and done...
In the October 2020 episode of Agency Office Hours, we discuss agency positioning, bizdev, account management, and team engagement, and more. Click to jump to specific segments: POSITIONING, including how to get clients to ask important strategic questions (1:47)...
Doing content marketing to generate leads for your own agency? You know you need to do it, but it’s hard to find time. You’re so busy helping clients—and your team—that it feels like there’s never time for bizdev. As a marketer, you know you’ll...
