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Who’s REALLY in charge: Why your agency needs an ARCI Matrix

Who’s REALLY in charge: Why your agency needs an ARCI Matrix

by Karl Sakas | Jul 5, 2021 | Attract Great Clients, Build a Stronger Team, Scale Your Agency, Strengthen Client Relationships, Work Less Earn More

As agencies grow, they often struggle with a key question: Who is in charge of what? Even if you have defined employee roles with titles to match, like “Account Manager” or “Project Manager” or “VP of Sales,” the lines of what tasks people are ultimately responsible...

Agency culture, prioritization, and efficiency: Agency Office Hours Q&A with Karl Sakas

by Karl Sakas | Jun 8, 2021 | Office Hours

Get agency advice on agency culture, employee retention, time management, and more in the June 2021 episode of Agency Office Hours with Karl Sakas. Click below to “jump” to a specific segment: AGENCY CULTURE: How do we create a strong culture when our team...
Multiple roles: Tired of juggling 2-3 roles at your agency?

Multiple roles: Tired of juggling 2-3 roles at your agency?

by Karl Sakas | Jun 2, 2021 | Benchmarking & Optimization, Build a Stronger Team, Work Less Earn More

As your agency grows, you and your employees tend to become increasingly specialized. For instance, a designer might stop doing project management on top of their design work. Instead of handling account management and client strategy, you’ll handle just one of...

Branding, scaling, and strategic churn: Agency Office Hours Q&A with Karl Sakas

by Karl Sakas | May 11, 2021 | Office Hours

Get agency advice on scaling, billing for PM, positioning, and more in the May 2021 episode of Agency Office Hours with Karl Sakas. Click below to “jump” to a specific segment: 1. STAFFING: How do I decide whether to use employees versus contractors?...
Create a VIP Client program to stay top-of-mind with past clients

Create a VIP Client program to stay top-of-mind with past clients

by Karl Sakas | May 5, 2021 | Attract Great Clients, Optimize Your Sales Process, Scale Your Agency, Strengthen Client Relationships

Do you currently have a way to [scalably] nurture your past clients, and other fans of your agency? If not, you’re missing revenue growth opportunities—for referrals and for follow-on business. And getting started is easier than you might think. Consider...
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