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Agency Satisfaction Index: Take control of your client relationships

Agency Satisfaction Index: Take control of your client relationships

by Karl Sakas | Oct 23, 2019 | Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More

Agencies talk a lot about Client Satisfaction, which is important. But we need to talk more about Agency Satisfaction. Why? You’ll go out of business if clients are unhappy… yet if they’re happy while you’re miserable, you’ll want to go out of business....
How to reposition yourself as a “strategy-first” agency

How to reposition yourself as a “strategy-first” agency

by Karl Sakas | Oct 16, 2019 | Attract Great Clients, Optimize Your Sales Process, Strengthen Client Relationships

Throughout the sales process, your prospect seemed like a dream client… until they told you: “Oh, we don’t need a strategy; our last agency did that. We just need someone to implement things.” You sigh inwardly and think to yourself:...
Ready to improve your quality of life? Improve your spot on the Day-to-Day Involvement Meter!

Ready to improve your quality of life? Improve your spot on the Day-to-Day Involvement Meter!

by Karl Sakas | Oct 9, 2019 | Work Less Earn More, Benchmarking & Optimization, Build a Stronger Team

Want to improve your work-life balance as an agency owner? The biggest indicator is what you do on a day-to-day basis. When you started, you were doing everything. As you’ve grown, you’ve built a team, and perhaps eventually sub-teams. But it’s hard...
What agency conferences will you attend in 2020?

What agency conferences will you attend in 2020?

by Karl Sakas | Oct 2, 2019 | Benchmarking & Optimization, Build a Stronger Team, Personal Growth & Development, Scale Your Agency, Strengthen Client Relationships, Work Less Earn More

[Looking for 2022 events? See this article.] Trying to decide which agency conferences are worth it to attend 2020? Here’s my annual roundup. [Last updated: November 20, 2020, including COVID-19 impacts] My curated recommendations include 25+ events to...
Deliver bad news to your employees? Don’t send an email!

Deliver bad news to your employees? Don’t send an email!

by Karl Sakas | Sep 25, 2019 | Build a Stronger Team, Personal Growth & Development

If you need to discuss or deliver bad news at your agency, you should gather your employees for a live All-Hands meeting. But be careful—if you do it poorly, you’ll confuse people… or even make your best employees start looking for a new job. Fortunately,...
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