by Karl Sakas | Apr 17, 2019 | Attract Great Clients, Optimize Your Sales Process, Strengthen Client Relationships
Want to quickly upgrade your client expectations management? Start saying “Clients typically…” For example: “Our clients typically invest between $X and $Y to solve a problem like this” or “Clients typically share feedback within 2...
by Karl Sakas | Apr 10, 2019 | Work Less Earn More, Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
If your net profit margins are below 20%, your agency is “leaking” profits. Use my Agency Value Chain framework to find those profit leaks so you can fix them. As you can see in the diagram, the value chain has 12 steps: 1. Positioning –> 2. Lead...
by Karl Sakas | Apr 3, 2019 | Build a Stronger Team, Personal Growth & Development, Work Less Earn More
Frustrated that an employee isn’t completing their important assignments? Or maybe you’re the one struggling as the overloaded agency leader? Perhaps you’ve told someone—or yourself—”Just do it!” That’s a good slogan for Nike, but...
by Karl Sakas | Mar 27, 2019 | Attract Great Clients, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
Content marketing can be great for agency SEO, AIO/GEO, and sales support for every business—but many agencies struggle to keep up. I see ‘unloved’ agency blogs, derivative content, and stale social media accounts that make me wonder if they’re still...
by Karl Sakas | Mar 21, 2019 | Benchmarking & Optimization, Build a Stronger Team
Keep having problems with an employee? If your verbal warnings aren’t fixing the problems, it’s probably time to put them on a Performance Improvement Plan (PIP). The PIP gives them an opportunity to fix things… instead of your firing them first....
