by Karl Sakas | Feb 1, 2018 | Benchmarking & Optimization, Personal Growth & Development, Work Less Earn More
At my last two agencies, I could expect to work 50-65 hours a week regularly. And the data shows I’m not alone. According to a survey I previously conducted in the former Inbound.org agencies group, 50% of marketing agency employees expect to work 40-49 hours a week,...
by Karl Sakas | Jan 16, 2018 | Benchmarking & Optimization, Strengthen Client Relationships
Earlier in my career, I created quarterly market share reports. My predecessor spent eight weeks a year on this task. I revamped her process, and cut that timeline by 80%, from two weeks a quarter to two days each time. An agency COO recently asked me:...
by Karl Sakas | Jan 2, 2018 | Strengthen Client Relationships, Build a Stronger Team, Optimize Your Sales Process, Work Less Earn More
Want to transform your marketing agency to meet your financial and life goals? Big changes take time. Fortunately, there are things you can do over the next month to make a faster impact. From my experience helping hundreds of firms as an agency coach, here are 7...
by Karl Sakas | Dec 22, 2017 | Attract Great Clients, Optimize Your Sales Process, Work Less Earn More
Have you (or one of your agency’s salespeople) wasted time on a prospect who turned out to be a terrible fit? Fix that common problem by asking clients to complete a sales pre-qualification survey before you get on the phone. This helps you focus on the right...
by Karl Sakas | Dec 19, 2017 | Benchmarking & Optimization, Prepare to Sell, Work Less Earn More
An agency owner reached out for advice because he was considering giving equity to key employees. He was worried they’d leave if they didn’t have equity, but he was worried about giving up control—and giving up a portion of his profits. At the moment, he...
