by Karl Sakas | Feb 2, 2017 | Optimize Your Sales Process, Build a Stronger Team, Scale Your Agency
Hiring salespeople at agencies can be tricky, because candidates are great at selling themselves… but not necessarily great at selling your agency’s services. The answer to “should I hire a salesperson?” depends on a range of factors. For example, do you want...
by Karl Sakas | Jan 27, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Work Less Earn More
Pricing is ultimately about what your clients are willing to pay. There are three agency pricing models—hourly, milestone, and value-based. Agency life is easier when you get in front of clients who are happy to pay whatever you ask. Beyond the model, you also need to...
by Karl Sakas | Jan 23, 2017 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process
I’ve seen many agency owners who’ve used referrals from their personal network to grow to where they are today. The problem is, most people eventually run out of referrals—they either need/want more revenue than their network can provide, or the referrals...
by Karl Sakas | Jan 16, 2017 | Build a Stronger Team, Personal Growth & Development
My grandfather was a business professor and management consultant from the 1940s to the 1980s. As an expert in Organizational Behavior—and a labor arbitrator—one of his specialties was helping companies work more cooperatively with employees. I grew up hearing stories...
by Karl Sakas | Jan 13, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
If your agency does web design and development, you’ve had clients who needed post-launch support. Some clients expect free help forever. But even when your clients understand they need to pay, the “how to get paid” part can be confusing. You can...
