by Karl Sakas | Jan 6, 2017 | Strengthen Client Relationships
When a client has a problem and thinks it’s your agency’s fault, you need to defuse the situation before you deny blame (even if it really isn’t your fault). It’s part of Warmth & Competence—and part of being human. In high school and...
by Karl Sakas | Jan 4, 2017 | Attract Great Clients, Build a Stronger Team, Optimize Your Sales Process, Personal Growth & Development, Strengthen Client Relationships, Work Less Earn More
Want this to be your agency’s best year yet? Raise your right hand and repeat after me… I will focus my time and energy on my best employees, not my worst employees. I will focus on my agency’s best clients, and fire our worst clients. I will make my...
by Karl Sakas | Dec 19, 2016 | Optimize Your Sales Process, Strengthen Client Relationships
What happens when a new client doesn’t want to pay a deposit? An agency owner came to me with a common situation—one of his new clients had pushed back against the agency’s 50% deposit policy. The underlying client said it made him feel like the agency was...
by Karl Sakas | Nov 21, 2016 | Strengthen Client Relationships, Work Less Earn More
If your agency is lucky, you’ve never worked with a client that deserves to be fired. But that’s rare. More often, an agency subjects employees to working with nightmare clients instead of firing those clients. Why? There are a number of worries that come with firing...
by Karl Sakas | Nov 14, 2016 | Benchmarking & Optimization, Personal Growth & Development, Scale Your Agency, Work Less Earn More
[Looking for 2022 events? See this article.] Trying to decide what conferences to attend in 2017 as an agency owner? Here’s a lineup of conferences to consider, with a focus on events in the U.S. I’ve included notes where I have experience as a speaker or attendee....
