I often receive inquiries about industry standards for website development, including pricing. An agency owner recently asked me, “What’s the typical cost for website design, development, and production?” The short answer is that a basic website can...
I’ve gotten a lot of questions about how agencies can specialize in a vertical while still ethically serving clients in the same market. That is, what counts as a Conflict of Interest? Sometimes it’s about clients who compete in a local market. Other...
When you’re on a plane that’s preparing for takeoff, have you ever wondered what the term “cross-check” means? It’s about the flight attendants double-checking each other’s work. For instance, “arm doors and cross-check”...
If you want to grow your agency successfully, you need to make smart decisions along the way. Unfortunately, most agencies aren’t tracking key performance indicators (KPIs) beyond the basics of Revenue and Net Profit. “[N]ot everything that can be counted counts, and...
Have you ever had a client who was in a hurry to start… but they didn’t want to pay a deposit up front? That’s a recipe for disaster—but remember that you’re in control! If they’re in such a hurry to start, they can be in a hurry to pay....
