by Karl Sakas | Jun 3, 2016 | Attract Great Clients, Strengthen Client Relationships
Have you stopped to think about how your agency’s office comes across to sales prospects, clients, and prospective employees? A client in Ohio mentioned his agency’s former office—in a basement space—wasn’t a good fit. The rent was great, but the...
by Karl Sakas | May 27, 2016 | Personal Growth & Development
Books are ideally entertaining and/or informative. When I Stop Talking, You’ll Know I’m Dead: Useful Stories from a Persuasive Man manages to be both. You may not know Hollywood producer Jerry Weintraub by name but you know everyone he’s worked with:...
by Karl Sakas | May 20, 2016 | Benchmarking & Optimization
Arbitrage opportunities. You might not know them by that name, but if you run an agency, you’ve probably practiced—or wanted to practice—arbitrage. If you’ve ever wanted to hire someone better than you could afford, you sought to exploit an arbitrage...
by Karl Sakas | May 17, 2016 | Attract Great Clients, Personal Growth & Development
I’m a big fan of thought leadership as a way to get better clients at your marketing agency—after all, if someone reads or hears your advice and then reaches out to you, they’re pre-sold on your expertise. On the other hand, if you’re a client who...
by Karl Sakas | May 11, 2016 | Optimize Your Sales Process
Remember the UC Davis pepper-spray incident? It’s back in the news—turns out the university paid two agencies at least $175,000 to bury the news online. The client’s CEO was removed from her position. During the news investigations, UC Davis was forced...
