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Swim Lanes: More results, less drama

Swim Lanes: More results, less drama

by Karl Sakas | May 4, 2016 | Build a Stronger Team, Strengthen Client Relationships, Work Less Earn More

A client reached out, annoyed that her business partner kept second-guessing her decisions. They were both frustrated—fortunately, there’s a solution! If you’re frustrated about getting sucked into every decision—or annoyed that other people are butting...
Want to be a better speaker? Learn from 5 marketing & creative keynotes

Want to be a better speaker? Learn from 5 marketing & creative keynotes

by Karl Sakas | Apr 25, 2016 | Attract Great Clients, Optimize Your Sales Process, Personal Growth & Development

Public speaking is a great way to help you create an in-demand marketing agency. Want to be a better speaker? One of the best ways is to learn from great speakers—and it’s a lot easier to learn when they’re all in one place. In this article, I share...
Why—and how—to launch public “Office Hours” at your agency

Why—and how—to launch public “Office Hours” at your agency

by Karl Sakas | Apr 15, 2016 | Attract Great Clients, Optimize Your Sales Process

I’ve held Office Hours—free and open to the public—since January 2014. That’s hundreds of meetings, after subtracting weeks when I was out of town. Mine are [nearly] every Tuesday in an independent coffee shop near my office. Since COVID-19, I’ve...
Are project managers client-facing?

Are project managers client-facing?

by Karl Sakas | Apr 12, 2016 | Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency, Strengthen Client Relationships

A client recently asked me: “Are project managers client-facing? Do they typically liaise with clients, or is that something account managers do, and project managers are about internal communications?” The answer depends on agency size and account...
Culture fit when you hire remote workers at your agency

Culture fit when you hire remote workers at your agency

by Karl Sakas | Apr 5, 2016 | Benchmarking & Optimization, Build a Stronger Team, Personal Growth & Development

Marketers on Inbound.org are currently discussing culture fit when it comes to remote workers. That’s an important topic, especially for agencies who need to expand their hiring pool due to geography or specialized recruiting needs. When it comes to hiring (and...
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