by Karl Sakas | Mar 22, 2016 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
Are your clients bugging you with support and maintenance requests? A content update here, a CSS tweak there, and a “Could you spend 30 minutes on this?” in between? Maintenance work can be quite lucrative, but it’s not right for everyone—and if you...
by Karl Sakas | Mar 16, 2016 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More
I’ve gotten a lot of questions recently from clients about how to handle rush fees at agencies. For example: “What’s a normal rush fee for agencies?” “How do I decide when to charge a rush fee?” “Do I have to charge a rush fee...
by Karl Sakas | Mar 16, 2016 | Attract Great Clients, Optimize Your Sales Process
Spring and fall are “conference season” for agency leaders. Between organizing, speaking, and attending, I’ve been to hundreds of events. Here are my key conference tips, to help you get more from being a conference attendee. Conferences are a big...
by Karl Sakas | Mar 10, 2016 | Build a Stronger Team, Optimize Your Sales Process, Personal Growth & Development, Scale Your Agency, Strengthen Client Relationships, Work Less Earn More
The next installment of my interview series with marketing industry leaders features Jay Baer, marketing expert and New York Times best-selling author of five books. He founded and runs Convince & Convert, a digital marketing consulting and publishing firm. I had...
by Karl Sakas | Mar 7, 2016 | Attract Great Clients, Build a Stronger Team, Strengthen Client Relationships
When you don’t fire your terrible-but-lucrative clients, you’re telling your employees, “This revenue is more important than your happiness.” In my experience, most terrible clients aren’t terrible people—they’re normal people in...
