by Karl Sakas | Nov 3, 2014 | Benchmarking & Optimization, Build a Stronger Team
Have you ever brought someone in for an interview, only to quickly realize they’re obviously a terrible match? The easiest way to avoid bad job candidates is to pre-screen job applications before even a phone interview. What’s the key? It comes down to...
by Karl Sakas | Oct 30, 2014 | Attract Great Clients, Benchmarking & Optimization, Build a Stronger Team, Personal Growth & Development, Strengthen Client Relationships
Business advice from Casey Cobb at Project Ricochet You can learn a lot from your fellow agency owners, but it’s hard to find a time when you’re both available to chat. In my new interview series, I’m asking digital marketing agency owners how they got started, where...
by Karl Sakas | Oct 27, 2014 | Optimize Your Sales Process, Attract Great Clients
If you want to grow your digital marketing agency, you’ve got to be willing to say NO to potential clients that are a bad fit. Stop wasting time: Say NO to clients who are a bad fit When you spend sales time on a prospect who’s a bad fit from the start,...
by Karl Sakas | Oct 23, 2014 | Benchmarking & Optimization, Strengthen Client Relationships
Your clients think your agency is doing a bad job at expectations management. Client-side marketing leaders in Houston reiterated the point at the annual MarketingEDGE conference—it’s a failure to communicate. I’d asked the corporate panelists,...
by Karl Sakas | Oct 20, 2014 | Personal Growth & Development, Scale Your Agency
Risk. It’s a 4-letter word that makes most established agencies nervous. Yet it’s a crucial element to running a successful agency. Regardless of what your agency’s goals are, they require something at your agency to grow or to improve. But...
