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12-point Sales Prospect Checklist: Sales qualification questions

12-point Sales Prospect Checklist: Sales qualification questions

by Karl Sakas | Aug 4, 2014 | Optimize Your Sales Process, Attract Great Clients

Want to close more sales at your digital marketing agency? It starts by better-qualifying your sales prospects up front. This is true whether you’re doing sales yourself as the agency owner or you have one or more salespeople. Many clients come to me without a...
The fallacy of being “almost done”

The fallacy of being “almost done”

by Karl Sakas | Jul 29, 2014 | Build a Stronger Team, Strengthen Client Relationships

As a digital marketing agency PM speaking with developers, designers, and strategists on my team, my least-favorite answer was always that something was “almost done.” The reality was, things were never almost done—there was always some complication that...
Want to get paid faster? Stop sending invoices “Due on Receipt.”

Want to get paid faster? Stop sending invoices “Due on Receipt.”

by Karl Sakas | Jul 22, 2014 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships

Do you run into cash flow problems because your agency’s clients aren’t paying you on time? Ideally, you’d switch to auto-pay and pre-payments. Then, you know you got (or are getting) paid. But that’s not an option for everyone. [Updated:...
Choosing job titles at your marketing agency

Choosing job titles at your marketing agency

by Karl Sakas | Jul 16, 2014 | Benchmarking & Optimization, Build a Stronger Team, Scale Your Agency

I recently helped a client hire their first full-time Project Manager. The process included interviewing the owners about their business needs and priorities, doing a Culture Survey of their current team, and creating a research-based job posting so they could find a...
Affordable office makeover ideas: Try budgeting $100 per person

Affordable office makeover ideas: Try budgeting $100 per person

by Karl Sakas | Jul 7, 2014 | Attract Great Clients, Build a Stronger Team, Personal Growth & Development

Coveting your big competitor’s brand new office? Wish you had a cool new space for your agency—one that impressed your clients and that made your employees proud to work there? Unfortunately, moving to a new office is expensive and disruptive. Unless you have...
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