by Karl Sakas | Jun 2, 2014 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships
Knowing these structural factors is the first step in creating a business strategy to help you and your agency succeed—both to recognize new opportunities and to avoid predictable problems. After all, everything’s easier when you plan ahead—versus dealing reactively...
by Karl Sakas | May 27, 2014 | Build a Stronger Team, Scale Your Agency, Work Less Earn More
When people outside the marketing industry ask what I do, I ask if they’ve seen the show Mad Men. If they have, I say, “It’s like I’m Don Draper’s business consultant.” Except, of course, Don would be a terrible Sakas & Company...
by Karl Sakas | May 19, 2014 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process
Have you ever had a sales prospect who seemed like a perfect match—but then they “ghosted” you? A client in New York recently asked for help about that exact problem. He noted that several prospects were very enthusiastic in the sales meetings—and then...
by Karl Sakas | May 12, 2014 | Benchmarking & Optimization
Note: The audio interview is no longer online. Andrew Fang recently interviewed me about the business side of agencies for his Digital Agency Resource podcast. During the hour-long interview, I shared about these topics and more: The 3 key common traits of successful...
by Karl Sakas | May 5, 2014 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency
Many of my clients say their digital marketing agency wants to get bigger clients. In my experience, this starts by understanding how your agency can help big brands. Wish you could read the mind of a Fortune 500 CMO on what they want from agencies? You don’t...
