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Lead-gen events that *actually* convert: The ultimate guide for agencies

Lead-gen events that *actually* convert: The ultimate guide for agencies

by Karl Sakas | Aug 14, 2019 | Optimize Your Sales Process, Strengthen Client Relationships

Running your own lead-gen events can be a great way to find new clients… but if you get it wrong, your hard work might be for nothing. Sound familiar? I feel your pain; I’ve helped organize 250+ events since 2012, on both a paid and volunteer basis. Want a...
Agency scope creep: Why you keep doing free work for your clients… and how to finally stop

Agency scope creep: Why you keep doing free work for your clients… and how to finally stop

by Karl Sakas | Aug 7, 2019 | Strengthen Client Relationships, Optimize Your Sales Process, Personal Growth & Development, Work Less Earn More

During a strategy consulting kickoff call, a client asked if I could do some additional financial analysis. I said I was glad to add it—but since it wasn’t part of the original scope, would they like an estimate on the new work? The agency owner turned to his...
Another new employee isn’t working out? Create a new-hire ramp-up plan!

Another new employee isn’t working out? Create a new-hire ramp-up plan!

by Karl Sakas | Jul 31, 2019 | Build a Stronger Team, Benchmarking & Optimization, Work Less Earn More

A digital agency CEO told me their sole salesperson wasn’t hitting his quota. They’d hired him 18 months earlier, to help double the agency’s revenue. I asked how long he’d been missing his quota. They sheepishly replied, “The whole time.” The whole time! Not...
Why smart agencies are intentional about getting new clients

Why smart agencies are intentional about getting new clients

by Karl Sakas | Jul 24, 2019 | Benchmarking & Optimization, Optimize Your Sales Process, Scale Your Agency, Work Less Earn More

If you’re like most agency leaders, you want to land new clients. But have you thought about why you want that new business? The answer is simple, yet powerful. New revenue helps your agency 1) grow revenue, 2) replace current clients, or 3) both. Which of those...
How to conduct an internal investigation at your agency

How to conduct an internal investigation at your agency

by Karl Sakas | Jul 17, 2019 | Build a Stronger Team, Personal Growth & Development

Have you received a complaint about an employee at your agency? Whether it’s investigating suspected embezzlement, harassment, or something else, you need to take action promptly. When this happens to you, it can feel like the worst time to be an agency...
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