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Communication tip: Persuade people with the “which means…” framework

Communication tip: Persuade people with the “which means…” framework

by Karl Sakas | Mar 27, 2017 | Build a Stronger Team, Personal Growth & Development, Strengthen Client Relationships

I have a former coworker who loved to complain that he’d already explained something. This often came up when we asked him to explain something that—surprise—only he seemed to understand. The main communication tip in this article was inspired by the issues I...
Agency rules: Be strategically free, never secretly free.

Agency rules: Be strategically free, never secretly free.

by Karl Sakas | Mar 22, 2017 | Benchmarking & Optimization, Optimize Your Sales Process, Strengthen Client Relationships, Work Less Earn More

If you do things outside of scope, you’re doing them for free. Many of my agency clients do free work for their clients they want to keep, or because they aren’t comfortable raising prices. If you don’t even tell your clients about it, you are doing...
Want to get acquired? Start with a “Dream 100” acquirer list!

Want to get acquired? Start with a “Dream 100” acquirer list!

by Karl Sakas | Mar 14, 2017 | Prepare to Sell, Work Less Earn More

I’m helping a client prepare to sell his agency in 4-5 years. He asked, “What is the process to find the ideal acquirer?” For finding acquirers, I recommend you start by building a “Dream 100” list of potential acquirers. “Dream...
Need vs. Want: When clients need help… but don’t want to pay

Need vs. Want: When clients need help… but don’t want to pay

by Karl Sakas | Mar 7, 2017 | Optimize Your Sales Process, Strengthen Client Relationships

When you’re frustrated by a prospective client, it’s often because they need your help… but don’t want your help. Successful relationships require clients who Need and Want your agency’s help. No matter how great someone sounds on paper,...
Tired of Feast or Famine? Here’s how to break the cycle

Tired of Feast or Famine? Here’s how to break the cycle

by Karl Sakas | Mar 3, 2017 | Attract Great Clients, Benchmarking & Optimization, Optimize Your Sales Process

Even established agencies get stuck in the Feast or Famine cycle. You can be doing $5M, $10M, or even $20M a year—and still feel the squeeze when the pipeline slows down. I see it with clients all the time: you’ve built something substantial, but new work still comes...
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