by Karl Sakas | Sep 13, 2016 | Benchmarking & Optimization, Optimize Your Sales Process, Personal Growth & Development, Strengthen Client Relationships
Want to keep up with the latest trends in content marketing? Here are my top takeaways from Content Marketing World (CMW) 2016—specifically focusing on keynote speakers Andrew Davis, Kristina Halvorson, Rand Fishkin, and Robert Rose, plus an excellent lunch &...
by Karl Sakas | Sep 1, 2016 | Optimize Your Sales Process, Attract Great Clients, Benchmarking & Optimization, Strengthen Client Relationships
Agency leaders often ask me to recommend the best client relationship management (CRM) software for their agency, typically because they aren’t happy with their current CRM tools. Be careful—there’s no single “software savior” for your agency....
by Karl Sakas | Aug 26, 2016 | Benchmarking & Optimization, Optimize Your Sales Process
Knowing I’ve worked with agencies worldwide, the COO at a 25-person agency asked for my perspective on client turnover: “What do you think a typical digital agency should expect for annual churn rate? We measure [client] churn based on revenue, and have...
by Karl Sakas | Aug 16, 2016 | Benchmarking & Optimization, Optimize Your Sales Process, Work Less Earn More
I often receive inquiries about industry standards for website development, including pricing. An agency owner recently asked me, “What’s the typical cost for website design, development, and production?” The short answer is that a basic website can...
by Karl Sakas | Aug 9, 2016 | Benchmarking & Optimization, Strengthen Client Relationships
I’ve gotten a lot of questions about how agencies can specialize in a vertical while still ethically serving clients in the same market. That is, what counts as a Conflict of Interest? Sometimes it’s about clients who compete in a local market. Other...
